MY THINKING
YOUR RESULTS
The purpose of a business is to create a customer, who creates a customer!
It all begins with an idea. Maybe you want to launch a business or take your existing business to next level of growth. Whatever it is, the way you tell your story can make all the difference. The essence of any customer marketing is knowing, engaging, converting and nurturing the customers. This broad spectrum of Marketing is encapsulated under the below 3 areas, which creates a positive customers experience at, and between, every touch point and results in increased customer loyalty, advocacy and long term profitability.
brand marketing
Never underestimate the value of your brand. If managed well, it builds loyal customers through positive brand association and has a positive effect on your bottom line. I have been instrumental to build a number of brands which remain distinct and profitable.customer programs
Customer Programs has many forms - Loyalty, CRM, Customer Experience - the goal of each is the same - keep them happy, returning and profitable. I have designed, launched and executed these programs to convert into revenue drivers for the organizations.
technology
CRM/Marketing technology enables two way dialogue with the customers. Be it Social, Digital, Mobile Apps, E-commerce sites or Systems & Platforms - these are the design nodes of customer experience. I have led multiple design and delivery projects for CRM/Marketing Automation & Technology Platforms, to deliver Efficiency, Optimization and most importantly, ROI.